QUANTITATIVE METHODS IN THE HISTORICAL AND PSYCHOLOGICAL STUDY INTO THE CATEGORICAL STRUCTURE OF VALUES AND IMAGES IN DIFFERENT CULTURES

Background. X e growing interest in the historical development of social systems requires an assessment possibilities for a quantitative comparison psychological characteristics person and society diY erent eras. Objective.X study aims to reveal structure values features contemporary images according verbal visual texts cultures past.Methods. Behavior describing G. Hofstede’s basic cultural dimensions (Hofstede, 1980) were used encode texts. Psychosemantic works art perception was carried out with use scale based on multifaceted Five Factor Model personality by P. Costa, R. McCrae (FFM; NEO-PI-R questionnaire adapted V.E. Orel et al.) individual image media communication L.V. Matveeva al. Sample. A) Ancient Greek Roman 7th c. BC — 4th AD, Old Russian 11th–17th centuries, Byzantine 5th–15th centuries medieval European culture 17th c.— total 205 separate B) Visual stimulus material cultures: Greece (7th–1th BC); Rome (7th AD); Byzantium (5th–15th cc.); Russia (11–19 Europe (9th, cc.) assessed respondents ages from 14 70 (N = 68). Results. Reliability analysis confirmatory factor generally supported W ve-factor model Hofstede art. least stable are Masculinity Openness Experience factors model. An exploratory factorial data yielded reZ ecting speciW c aspects dimensions. In general, correlations between traits described McCraе (Хофстеде, МакКрэй, 2010) reproduced. erences mainly relate FFM “Extraversion”. situations narratives that not xed behavior describe discussed. Conclusion. subdimensions modern models make it possible obtain fairly adequate past.